RDG was struggling to effectively articulate their identity and showcase their extensive portfolio online. Through our discovery, design, and development process, Type/Code reimagined the firm's publishing workflows, brought its brand identity up-to-date, and replaced a cumbersome content management system with an easy-to-use platform that integrates seamlessly with RDG's internal systems.
This comprehensive overhaul not only modernized RDG’s online presence but has also made it easier for the firm to continuously update and showcase their evolving work and expertise. With a new, flexible taxonomy, admins are able to interrelate projects, clients, employees, markets, services, awards, and news posts, giving users multiple ways to discover relevant content. The refreshed UI maintains RDG's core visual identity while adding a touch of sophistication, using modular page layout tools that keep content consistent yet exciting. API integrations with RDG's internal project and digital asset management systems have cut down down drastically on the time, effort, and expertise needed to update the website, ensuring that its people and project data is always current.
We particularly appreciated Type/Code’s discovery process. Their research provided our team with design recommendations, defining current and target audiences, and a content strategy with recommendations for improving content creation, management and effectiveness.— Erin Van Zee, Communications Director, RDG