When Pei Cobb Freed & Partners realized their 15-year-old website was limiting both marketing and recruiting, they partnered with Pentagram and Type/Code to reinvent their digital presence. The goal: build a platform where each project could tell its own story through a dynamic, horizontal layout. With eight partners—each with a distinct vision—we developed a custom CMS that gave them deep flexibility and control over content presentation. Designing for horizontal scrolling in a traditionally vertical medium presented unique technical and UX challenges. We created an intuitive system that supports multiple interaction modes—scrolling, dragging, keyboard, and more—without sacrificing performance or accessibility. From early concepting to final build, design and development worked hand-in-hand to craft a fluid experience that showcases the firm’s legacy and ongoing architectural innovation.