Mr. Right is a romantic comedy from the talented minds of Powderkeg Media, Paul Feig's digital production company founded specifically to elevate filmmakers from underrepresented communities.
Through your decisions and interactions, Mr. Right gives players the power to influence the personality of Rob (played by Sam Asghari), the robot who needs a personality, while helping Sophia (Aimee Carrero) navigate her messy love life. With 5 personalities and 17 possible endings, Type/Code was tasked with taking the story from concept to design to launch, defining how the user interacts with the characters and how their decisions affect the outcome of the story.
Mr. Right is a marriage of story and interactivity, crafted through close collaboration with the film’s writer, director, and executive producers at Powderkeg Media.
Together, we brainstormed ideas for how and when to engage the user with interactive moments as they move through the story, and developed a series of interactions that felt both actionable for the user and appropriate for the plotline. By designing the user experience and developing the script in tandem, we were able to chart out the story in a way that weaves expository, exploratory, major decisions, minor-decisions, and interactive moments together into a game-like experience that builds upon itself as the user progresses.
Built on Google's Flutter framework and integrated with Unity, our tech stack allowed us to cross-publish to iOS and Android while infusing the story with engaging character interactions through augmented reality. Sam Asghari (AKA “Rob the Robot”) was captured on a volumetric stage and rendered in 3D by Evercoast and streamed through the Mr. Right app to the user’s device, where they influence the story outcomes by manipulating him in their own environment.
Great storyline and top notch casting~ obsessed with Rob!!! 10/10 😍🥰😻— App Store Review