From the playful “Bear in a Cage” figurine inspired by Midsommar to the beautifully designed screenplay book for Moonlight, A24 was already experienced in creating and marketing unique film-related items, offering their fans ways to own keepsakes of the films they love.
But they wanted to give fans a new way to enjoy and engage with the films, and to reach those audiences not yet acquainted with A24, by auctioning off the props, costumes, and other memorabilia from their most beloved films. To do this right, they would need a fully-branded and customizable online auction platform.
While the notion was always to auction these items as a means to raise funds for various charities, the onset of the COVID-19 crisis put the timeline of the site’s launch into overdrive, as our teams saw this as a safe way to raise money to help people in need.
The auction content model offers flexibility to accommodate a range of assets, showcase lots from a variety of films, and display key information as the auction cycles through multiple states, from upcoming to open to closed.
The functionality of the site’s bidding and buying processes draw from well-known workflows of established auction websites, while the interface incorporates delightful real-time interactions.
Incremental bidding rules provide structure and predictability, mimicking the way live auctions work. The interface gracefully handles various bidding scenarios by prepopulating the next incremental bid amount, rounding down overbids, and displaying clear error messaging for underbids.
Bid confirmation messaging provides clarity around pricing by showing estimated taxes and shipping costs based on the user’s billing address.
The bidding history for items on which the user has bid displays pertinent information that updates in real time and flags unread updates for the user’s attention.
Communications with customers are triggered by events that are integral to the bidding process, notifying the user when their bid has been placed, they’ve been outbid, the lot is closing or has been extended, and when they’ve won.
The account creation and onboarding process was designed to gather critical verification information from the user without providing too many barriers to entry. The process requires users to register and provide payment information before their bids can be placed but allows them to wait until they’ve won an item to provide their shipping or final payment details.
The content management system, which is an entirely custom auction e-commerce solution built on the Django framework, gives administrators the tools they need to manage assets, create items, schedule lots, and publish auctions, as well as the ability to manage users and payments.